Far Niente Wine Estates

Under a holistic company refresh, the six brands within the portfolio needed new marketing and communication strategies to elevate their luxury identities and cater to a younger demographic of wine drinkers.

As creative director, my big picture approach was to bring more emotion and seasonal romance into Napa Valley, not only as an end product of fine wines but as an enchanting and timeless lifestyle — considering all consumer touchpoints such as hospitality experience, private events, retail, property, packaging, and social and digital channels.