Museum of Ice Cream

Entering a new era of permanent locations and a New York Flagship in the heart of Soho — after a string of viral pop-ups — the MOIC brand expanded into global markets and regional roll-outs of its “experiums” (experiential museums). From bar design and operations, to retail design and merchandising, and marketing partnerships and sales strategies, I was part of leading the creative growth of the brand and building new imaginative concepts for overall consumer experience, as well as building the new websites and managing the social media channels and digital platforms.